the big question

If you’re a parent, the big question might be, “Where do babies come from?”

If you’re dating, the big question probably involves marriage.

Or sex, if you’re a virgin.

But if you’re a business owner,  the big question is this:

What’s your game? What do you do?

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

Who are your customers? What kind of people would need or want what you offer?

What’s your marketing USP? Why should I buy from you instead of the other losers?

What’s next for you? What’s the big plan?

Naomi Dunford over at IttyBiz challenged everyone to answer them.

So:

What’s your game? What do you do?

I help people feel good about sex.  I get you past shame and fear and fatigue and boredome and into exploring and laughing and playing and confidence.  I help you figure out what you want, how to talk about it, and how to get more of it in your life.  I do sex ed and coaching for people who want adventure but aren’t sure how to get there; for people who want to be Good, Giving, and Game but are at a loss about where to start.

Why do you do it? Do you love it, or do you just have one of those creepy knacks?

I love it.  I love helping people open doors and climb through windows; I love seeing possibilities unfold; I love helping people go from feeling trapped to feeling unlimited.

Who are your customers? What kind of people would need or want what you offer?

My customers are life-experienced.  They’ve been around the block a time or two.  They’ve been in relationships; they’ve had some bad times and some good ones.  They are in a relationship and looking to spice it up or are reentering the dating world and finding their feet.

What’s your marketing USP? Why should I buy from you instead of the other losers?

I offer nonjudgemental, no-agenda, safe space to figure out what you want.  I’m an educator and a coach; I have seen and heard it all.  You’ won’t shock me, and I don’t buy into the traditional “50 ways to get a man” ideals.  My coaching is about you: who you are, what you desire, and how you would like to get there.  It’s about dignity and creativity and fun!  I’m playful and informative and challenging without being boring or sleazy.  And I’m only pushy when I need to call bullshit to get you moving.

What’s next for you? What’s the big plan?

Downloads and workshops.  How to talk to your kids, your lover, and your long-lost best friend about sex.  And your bagel.  Also help with other hard conversations, like money and good communication skills, in institutions and organizations as well as solo.

Here’s Naomi’s whole post on this thing.  Even if you’re not an entrepreneur, it’s a good question.  What do YOU do?